PropertyBOX-Focal
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By Team PropertyBOX • December 20, 2019

PropertyBOX Wrapped 2019

 

Hi I'm Tim co-founder and product director here at PropertyBOX, and this is our 20 19 wrap up.

We began our journey as Focal in 2019, following the highly successful merger of marketing specialists Audioagent and content specialist KeyAGENT.  Focal is now the UK's largest property marketing company and PropertyBOX is a proud integral part of the Focal family.  

This success brings a whole new level of momentum and scalability for PropertyBOX.  We now have the resources to grow our internal development teams, deliver an enhanced service and provide you with close support, even outside of business hours.

2019 has been one of our most successful years to date as evidenced through some amazing results.  We've enhanced over one million of your property photos and floor plans this year, a spectacular increase from 2018, and that’s all down to you trusting us to deliver.

Artificial Intelligence

Our most exciting product innovation has been the release of PropertyBOX A.I.  A few of the beta testers have been using this over the last few months and we've seen some great results.  PropertyBOX AI has two important features.

The first is Room Name detection.  When you upload your property photos our A.I. will automatically detect and apply the correct room name, saving you time and the painstaking task of having to rename each of your files.

The second feature is automatic Object Detection.  Unwanted or unsightly objects like cars, bins and for sale signs will now be detected automatically to improve your property marketing and this is one update we are particularly proud of.

This is just the start of PropertyBOX A.I. and in the coming months we will be introducing new A.I. enhancements to help you save even more time. It's taken lots of work to get this live and it's been a real team effort, so I hope you enjoy the first version as much as we've enjoyed developing it.

Credits

In the summer we introduced credits to PropertyBOX which some of you have already benefited from.  Credits can be a cost-effective way to manage your photo upgrades especially if you are working across multiple branches.

These bundles can be redeemed for features such as removing cars, bins, clutter or photo enhancement features like virtual staging and virtual dusk.

2020 Developments

One of our goals for the year which we will continue throughout 2020 has been to gather regular feedback from our customers to improve the way we work together.  We've heard from you across a wide variety of topics and as a result you'll see some of our biggest changes coming in 2020 as we begin to implement some of the feedback we've received.  One of the most important changes will be redesigning PropertyBOX itself.

With this will come several new exciting features which we can share with you now.  Automated property videos or APVs will be built off the existing assets and integrated with localized video content that we have generated through the national network of Focal pros.

Our property photography Training Academy will give you the ability to improve your property photography as we cover everything from basic requirements to editing and composition.  Now when you visit one of your properties you can take amazing shots that are almost as good as the professionals which in turn gives you the ability to help deliver better property marketing to your customers.

You may have already seen some of our training academy content on social media.  I recommend watching these videos if you're really keen to up your property photography game.

Finally hello to all the new agents who've joined property books this year.  Thank you to you all for making it such a success. Our aim in 2020 is to continue to be the best property marketing solution in the market, with a continued focus on improving our overall customer experience for you.

From myself and everyone here at PropertyBOX we'd like to wish you a Merry Christmas and prosperous New Year.

And here's to an epic 2020.